|
Welcome to They Say, By Rey - we are in awe of what you have done with Blush over the years. Can you take us back to how it all started for you to where you are now?
I have always been super creative but in my late teens, I accidentally fell into flower making after dabbling in fashion, makeup and hair. Blush started as solely flowering weddings from home. I was self taught and back then, it was a pretty small industry so I was able to create a nice space for us. Fast forward a few years, I had now done flowers for the Louis Vuitton Cup Series. It was amazing and brought so many exciting huge events to NZ - it really grew our awareness.
Today, we have a retail space in Commercial Bay and much of our work is done via online. We also have a private studio space where we create our wedding and event flowers from.
We know how much flowers can uplift any mood, occasion or living space. What is the first thing you look for when it comes to collating the perfect bouquet for a close and dear friend, does it come from their personality, their taste perhaps?
Yes it always comes down to both their taste and personality. For me, I have friends that would prefer to receive a simple bouquet of tulips, or others that would rather a mixed bouquet. All in all though, I think the surprise of flowers is really what makes flowers (as a gift) so special as we don't tend to really buy them for ourselves. For us, that's why we like to make our packaging special too as it really adds the “delight” aspect of gift giving.
On the topic of gifts, tell us why flowers and handbags are the ultimate gift for someone..
What's not to love?!?!?! We love Rey, the Label as they are so sizable and the palette is lush, pair one with a Blush carrier and it's the ultimate gift.
We’ve heard that a very recognised Carrie Bradshaw is your fashion muse. It’s pretty clear that fashion, art and creativity come close to floristry. How did you find your lane of passion before jumping into the business - did you follow any inspiration, person, event or alike that sparked this?
I studied fashion design, loved art. I was always very inspired by what fashion houses do with floral to set the tone for their shows. Similar to how Dior have for years, or more recently Lowes’ amazing show themed around Anthurium flowers incorporated into wearable pieces and hand bags.
It’s always on the to-do to ‘treat yourself’ and buy a gorgeous bouquet/ or two from the local markets. What is a combination of florals you always reach for, for your own home space? Something you simply can’t go wrong with..
This is very hard. I like flowers en masse like tulips, sweet peas or even roses (yes, very much a classic but they’re beautiful). I also don't think you beat a single orchid stem in a vase.
|
